Are you wasting your SEO money because your site is not performing like your competitors’ sites are?

Internally focused websites

A confused customer looking at an internally focused website
Three happy customers wearing the shirts they came for
An old clothing loom, the kind of product photo an internally focused site leads with

are not aligned with customer needs and wants.

This is why you are not getting the results you want.

Your website needs to focus on your target audience and their needs and wants, not your desire to sell something.

The Buyer’s Point of View™ is designed to fix this disconnect. Follow the short questionnaire below to see if you could benefit from it. Answer each problem with “Yes, this is me” or “Not me.” A summary will be compiled at the end.

Start here · Your business

First, what kind of business are you?

Pick the closest match. We’ll show you what your buyers are looking for, and tailor the rest of this page to your kind of business.

The Nine Steps of The Buyer’s Point of View™

Read each one and tap “Yes, this is me” or “Not me.”

  1. Problem 01Ghost Traffic

    What you’re feeling

    “People visit. Nobody calls.”

    What’s really going on

    Your homepage says what you do. It never says who it's for.

    Every visitor has to work out whether they're in the right place. Most don't bother.

  2. Problem 02Buried Treasure

    What you’re feeling

    “My best stuff is buried.”

    What’s really going on

    Famous clients, glowing reviews, the story of why you started. Hidden three clicks deep, or never posted at all.

    You already have what wins customers. Nobody can see it.

  3. Problem 03Wrong Crowd at the Door

    What you’re feeling

    “The wrong people keep inquiring.”

    What’s really going on

    A site written for everyone attracts anyone.

    Bargain hunters, tire kickers, people you can't help. Meanwhile your ideal client reads it and decides you're not for them.

  4. Problem 04The Price Trap

    What you’re feeling

    “Competitors are cheaper. Why would anyone pay my price?”

    What’s really going on

    Because you're worth it. Your website just doesn't say why.

    When the site can't show the difference, the buyer compares price and nothing else.

  5. Problem 05Pretty and Pointless

    What you’re feeling

    “My site looks great. It just doesn't sell.”

    What’s really going on

    Pretty is not the same as aimed.

    One page sounds luxurious, the next sounds like a car ad, the footer is a leftover template. Outdated photos, expired offers and team pages that no longer match reality quietly kill trust. Customers feel the mismatch even if they can't name it.

  6. Problem 06Two Buyers, One Door

    What you’re feeling

    “I have two kinds of customers. The site serves neither.”

    What’s really going on

    A 60-year-old back from knee surgery and an athlete training for the season both need a coach. They don't want the same thing from one.

    One wants to walk without pain and keep up with the grandkids. The other wants to throw harder and stay off the injury list. Put them on the same page and neither feels understood.

  7. Problem 07The Invisible Service

    What you’re feeling

    “I sell a service. There's nothing to show.”

    What’s really going on

    There's plenty. It's just not on your site.

    The room. The person who'll actually help. The client who came in hurting and walked out fixed. The questions you answer on the phone every day. That's what people buy.

  8. Problem 08The Dead-End Button

    What you’re feeling

    “People say they're interested. Then they vanish.”

    What’s really going on

    Your buttons ask for the wrong thing, or lead nowhere.

    A big decision squeezed into a shopping cart. A form that asks for a commitment before anyone trusts you. A button that goes to an empty page.

  9. Problem 09Lost in Search

    What you’re feeling

    “People can’t find me.”

    What’s really going on

    If Google and AI search can’t tell who you serve, the right people never see you.

    They search for exactly what you do and find your competitors instead.

Tell us a little more

How long has this been going on?

What have you tried?

Have you given up on fixing it?

See the proof · Case study

A strength coach with 25 years of clients, rebuilt from her buyers’ side

1Before: internally focused

Built inside out. All about the business, not the people she wanted to reach.

herstudio.com
Strength StudioHomeAboutServicesShop

Strength & Conditioning Since 1998

Personal Training · Classes · Merchandise

Learn more

A visitor back from knee surgery lands here and can’t tell if it’s for them. So they leave.

2After: customer focused

Built outside in. Same coach, same studio, now speaking straight to the people she wants. Every change carries a note explaining why.

Her redesigned site. Each note points to the part of the page it explains.
Private preview
Strength StudioComebackAthletesPricesFree trial

1Back from knee surgery? Let’s get you walking again.

Strength coaching for adults 50+, one small class at a time.

2Book a free first session
3
For your comebackHip, knee, back
For young athletesThrow harder, stay healthy
For liftersNoon strength club
4“At 67 I’m stronger than I was at 50.” — client, 67
1Change · HeadlineNow names who this is for. Before, it said “Strength & Conditioning Since 1998.”
2Change · ButtonOne clear first step. The old trial button led to a page with no form.
3Change · Three doorsEach kind of client gets their own door, right on the homepage.
4Keep · ReviewKept from her old site: clients’ ages next to their reviews. Buyers over 50 trust people like them.

3In her words

“This new site is such an improvement over the old site, which focused on me. Now customers can see what I can do for them, which is why they come to my gym.”Fitness coach and studio owner

How it works

  1. Who are your customers?

    We look at who has bought from you to understand who your customers are, or your customer categories.

    Why do they buy?

    We understand their motivations for buying from you.

  2. Your whole site, realigned

    We take your customers and why they buy, and rebuild your whole site from their side, so it’s easy for prospects to buy from you.

The rebuild also makes your site easier for the right people to find, not just easier to act on once they arrive.

Before we talk price

What is this costing you?

Two quick numbers. Your best guess is fine. They stay on your screen unless you send them to Frank.

This isn’t for everyone. If you’re happy with the customers you get today, or you compete on price alone, we’re not the right fit, and that’s fine.

Are you ready for The Buyer’s Point of View™?

With The Buyer’s Point of View™, we examine what your buyers actually need and want, then rebuild the site from their side so the right people recognize themselves and know exactly how to buy. You get a redesigned mockup of your site, with clear notes showing what changed and why each change brings it closer to your buyers. Plus a plain-language report, a list of anything removed and where it went, and an optional plan to take the new site live.

You also get a simple note on what we could and couldn’t measure (traffic, form submissions, speed on a real phone), so you know where the real leaks are. If you already have analytics, we use them. If you don’t, we tell you the three things worth tracking after the rebuild.

$5,000

Your realigned site in two weeks.

Pay only when you’re 100% happy.

You’re sending this to Frank Paolino. Frank reviews every site personally and writes every note himself.

About Frank →

Send your answers to Frank

Opens your email with all nine answers filled in. Just hit send.

Going live

If you love the rebuild (and we’re pretty sure you will), how do you go live with the changes?

You’ve already invested $5,000, and what you reviewed is the foundation of your new, customer-focused site. We take that and move it to Cloudflare.

We have selected Cloudflare because it is the most advanced and secure website hosting platform, which means it is carefree for you.

Investment$5,000–$20,000 moreDepends on a lot of factors, but mostly the size and complexity of your site.
Turnaround1–4 weeksFrom your go-ahead to your new site going live.
PlatformCloudflareThe most advanced and secure hosting platform. Carefree for you.

How do I keep it up to date?

Forget learning how to use WordPress, Squarespace, Wix, HTML or anything technical.

The easiest way to keep your website up to date.

Once your site is live, you never have to log in, learn a website builder or wait on a developer to keep it up to date.

Need a change? Just send an email. It’s so easy, it’s U.S. Patent Pending · Application No. 64/174,941

Example

Maria needs to change her Saturday hours.

She emails edits@ximile.com from her own address, just like she’d email a friend. Minutes later, her website shows the new hours. No login, no website builder, no developer.

New hours, a new price, a new photo, a line of text: email it to edits@ximile.com. Our AI agent confirms the email really came from you, reads what you asked for, and updates your site.

Want to show new work or happy customers? Email a photo to feed@ximile.com. The subject becomes the title, the message becomes the post, and it appears on your site as often as you like.

Based on our patent-pending “Method for Updating a Website via Authenticated Email Monitored by an Artificial Intelligence Agent.”

Ready to flip your website?

Start now: rebuild your website from The Buyer’s Point of View™.

Send your answers to Frank

Opens your email with your answers filled in. Just hit send.